We are proud to serve the Sevier County Schools, and look forward to seerving many more schools and businesses with all their text messaging needs. Call us today to learn more or to get your own text messaging keyword  865-774-2024.

Mobile coupons are enjoying a surge in awareness among marketers as the holiday retail season approaches. The nation is focused intently on the health of the consumer-based economy, and the mobile coupon — which offers high redemption rates and low cost-pertouch — represents a perfect marriage of technological capability and innovative, sales-driving strategy.

While traditional coupons are effective in encouraging sales, the mobile coupon takes the value proposition and makes it more convenient, and therefore more likely to be redeemed. Mobile coupon redemption rates can reach as high as 20 percent — well above comparable rates for print and even online coupons.

Even though mobile coupons are being used by retailers with increasing frequency, they are not always part of a direct marketing strategy — although they should be. This is where mobile coupons can really shine. When supported by other mobile marketing efforts and implemented as part of an integrated strategy, the mobile coupon is a marketing force to be reckoned with.

The Power of the Mobile Coupon
The mobile coupon has been around in one form or another since SMS messaging became widely available on mobile networks and handsets. But now, as the U.S. consumer is maintaining a value-conscious attitude and as marketers continue to seek high-impact, cost-effective means of reaching new customers, mobile coupons are coming into their own.

In fact, a study by Juniper Research estimated that by 2011, retailers worldwide would be sending out nearly 3 billion coupons to mobile phones, and they would be redeemed for $7 billion worth of discounts. This projection indicates a trend toward actionable (and measurable) mobile interactions, and reinforces the notion that mobile is a marketing and sales generation channel too powerful to ignore.

Beyond this power, what makes mobile (and mobile couponing) the future of the retail industry? In a word: convenience. Mobile coupons provide consumers with the ability to get value immediately from their purchase, which makes mobile coupons effective at both driving both revenue and traffic into stores — on or offline. As more businesses begin to embrace the mobile medium as a legitimate marketing tool (and as more consumers become comfortable with using these technologies to redeem coupons), the more mobile coupons will flourish as a bona fide business driver.

Nuts and Bolts
Of course, the rise of mobile coupons in the U.S. depends upon more than retailers’ and marketers’ willingness to engage in the practice of mobile couponing. Retailers in Japan and Korea have been quicker than their U.S. and European counterparts in installing specialized mobile device readers at the point of sale.

Conversely, American retailers that do engage in mobile couponing and, by extension, the mobile solutions providers that serve them, generally tend to adapt the mobile coupon itself to existing POS technology, be it through a simple code or a graphic barcode displayed on the screen that can be scanned by existing readers.

Over time, the popularity of smartphones will narrow this gap in technologies between the U.S. and other countries, leading to a much wider and rapid adoption of mobile coupons.

Innovative Integration
With the mobile device becoming more important to consumers and individuals, it’s only a matter of time before the mobile marketplace becomes as robust as the online space. Today, 57 percent of American consumers want and welcome mobile coupons received through their mobile devices, and 24 percent of U.S. mobile phone users who have participated in a mobile marketing campaign receive alerts for special sales or discounts.

By incorporating mobile coupons into a comprehensive direct marketing strategy, businesses in many different industries can stay ahead of the curve, take advantage of a substantial existing market, and market their products and services to today’s cost-conscious consumer, by appealing to their need for value, convenience and immediacy.

Will your company be one of them?

Original Article can be found here

A “Bounce Ad” is a 160-character ad text message that mobile phone companies automatically bounce-back to cell phone users whenever they request for it by texting ZAP411 plus YOUR chosen Keyword to the short code 368266 (DOTCOM).

ZAP411 text messaging service is an excellent way to reach customers, congregations, students, staff, employees, members, friends, fans, and more.

ZAP411 text messaging service is like a mobile auto-responder that will send your ad via text message when people request your information. It provides you a convenient, yet inexpensive way to have a text-based presence in the mobile world, so that your information is easily accessible to anyone with a cellphone — anytime, anywhere.

 Here’s how it works:

Joe buys the zap411 keyword “SAVINGS” for his business. His ad can read: 

“Text ZAP411 SAVINGS to DOTCOM(368266) for special savings”

The customer sends a text message to ZAP411 and immediately recieves a message from Joe’s company with a valuable coupon or other offer. 

What’s best about it is Joe can change this offer at anytime time directly from the web via a simple login without ANY additional cost to his business.

Why Zap411?

Zap411 text messaging service is not like other text bounce systems in that it is a once a year fee. No monthly or per message sent costs no matter how many messages are sent.  It’s FAST, you can be up and running within minutes and its EASY. No systems to learn, just type your message from our site and send it.  What could be easier.

 Contact Eric Bennecker at  Eric Bennecker & Associates at 865.774.2024 to reserve your unique Keyword or 

CLICK  HERE  to check availability and to reserve yours today.

Reach Millions of Cellphone users with ZAP411 Text Message marketing.  Unlimited use and exposure. Update your text message any time. For Businesses and Professionals alike. Click here to learn more about Zap411 text messaging service and how Eric Bennecker & Associates can help ZAP411 work for you.

Learn More About ZAP411 and how it works HERE

If you are a current customer you can login HERE

GET YOUR KEYWORD HERE.

ENTER DESIRED KEYWORD ZAP411

AUTO-RESPONSE TEXT ADVERTISING
YOUR ADVERTISING MESSAGE IS AUTOMATICALLY SENT BY MOBILE CARRIERS TO CELL PHONE USERS WHO TEXT THE WORDS “ZAP411″ AND YOUR “KEYWORD” TO DOTCOM (368266).

ABOUT YOUR KEYWORD: (1) Maximum of fifteen (15) characters, using letters and numbers only. No punctuation marks and no spaces. (2) The shorter your Keyword, the better; it makes your Keyword easier to type and easier to remember. (3) Both CAPS and lower case OK. (4) You can use your company name, your personal name, your campaign name or your slogan as your Keyword. (5) Your Bounce Ad Keyword is unique to you. 

YOUR ORDER OF THIS SERVICE IS SUBJECT TO OUR
TERMS OF SERVICE AGREEMENT

To order our Mobile Bounce Ad Service, use the Keyword Search form above to check the availability of your desired keyword and reserve it right now. Our complete package includes everything you need to have your advertising text messages accessible to millions of cellphone users.

Remember, since I’m a dog I hear a lot of good advice and unlike the dog for Bush brothers, I’ll be happy to let you know some good markting tips! So keep posted as I let you in on what makes Eric Bennecker & Associates advertising agency tick and I don’t mean the ones on me…don’t worry I’ve been dipped.

PS. If you stop by bring me a bone, I’ll be every so thankful for it.

Bogie

How do you get your customers to come back…remind them of the time they had when they were there last. Remember, memories are priceless and good memories are always worth repeating especially when things are the rosiest.  If you are not currently keeping a record of your customers, start today, better yet do it right now with the next guest that walks in your door.  Once a guest stays with you or conducts business with you, you can contact them again, through email, snail mail, or pigeon carrier. They are your customer.  We advocate all our lodging clients to keep a detailed record of their customers, including email, address, when they stayed and any interests pertaining to their stay.  This way you have multiple ways to contact them and you can engage them more like family as opposed to just a customer.   People are more apt to patronage a business that they feel a tie to. 

How do you contact them? How often?  The email marketing and  repeat customer mailing programs offered by Eric Bennecker & Associates are two good ways.  You need to contact them often enough to get a response, but not so often that they opt out and disappear from your customer role forever only to visit some other property next time they plan a trip.

With Eric Bennecker & Associates email marketing service, or Markitmail as we like to call it, we can personalize your email and send it directly to their inbox. We can track when they opened the email, what they looked at and if they took action on it. We can also direct them to your web site or to a landing page where they can take action on a special or incentive reserved just for them.  We often then match this with a self-mailer that does not have to be opened once received. A self- mailer will out perform  a traditional envelope mailing 2 to 1 in our tests.  The best part is that it is often cheaper and faster to produce and implement.  Self-mailers are best used to drive traffic to a web site or micro site where more in-depth selling can happen and the customer can act immediately and book a room or buy merchandise.

To find out how you can start turning past customers into current customers or to brainstorm some ideas call my boss, Eric Bennecker, at Eric Bennecker & Associates - he’s the one with the dogie treats and the knowledge!!

Bogi

P.S. Ask him about his new text messaging service called ZAP411!   You’ll love it as much as I love a good bone!

Send better emails.

With the Markit Mail email marketing service provided by Eric Bennecker & Associates, your emails become attractive and recognizable vehicles for your message. They look more like your website or your brochure, or your business card, and they help impress your audience and inspire them to act.

When it comes time to send, Eric Bennecker & Associates makes sure your mailing goes out quickly and smoothly with no duplicates, no “bulk” deliveries you get with lesser mail programs.

• Send your campaign, in html version to everyone who can receive html and a text-only version (which Markit Mail has already created for you) to those who can’t.

• Mail to thousands of people at a time, and Markit Mail’s worry-free send-off means your recipients will be as impressed with your delivery as they are with your message.

Track what happens.

With Markit Mail, you can track your success over time.

• For every email you send, you’ll know who got it, opened it and visited your website because of it.

• Link to as many pages of your website (or as many websites as you like) and Markit Mail automatically tracks every click-through.

• Markit Mail automatically flags members who can’t be reached (bounces) and those who have opted out of your list for you to deal with accordingly.

• And Market Mail’s TrueRemoveTM system makes sure that once someone opts out of your list, they’re gone for good. Markit Mail follows new governmental mandates.

Growing Your List

Send interesting, helpful or eye-catching messages to an interested customer or member base, and good things will happen. Markit Mail’s list management features make adding, editing and importing new members easy, and Markit Mail’s signup screen lets members add themselves to your audience from your emails and your website.

• Create multiple lists to organize your audience by interest, geography or status.

• Import thousands of names from Excel or CSV files quickly and easily and Markit Mail will clean your list to find errors and duplicates.

• Markit Mail tracks both hard and soft bounces, helping you keep your list as fresh as possible.

• Use Markit Mail’s Signup Screen to let people join your list directly from any page of your website.

• Encourage people to forward your emails without even asking (Markit Mail’s send-to-a-friend feature takes care of it).

• Export a copy of your Markit Mail lists to your computer at any time.
  Contact Us for a pricing schedule and to set up
  your account @ 865-774-2024